Cirkus was a part of the Odense Zoo rebrand campaign from pitch to production.
We mainly helped out Lead Designer Peter Dam with development of the visual universe of this succesful campaign.
At it’s core the strategy was quite simple: Help people connect with the wild animal.
We facilitated this by visually stripping the imagery down to the bare minimum.
Odense Zoo recorded highest volume of visitors ever to occur June month, in it’s entire history. (during the campaign period!)
We are only showcasing the video, since we did that one mostly by ourselves.
The spot was aired during high season, and written/directed/post produced by Cirkus.
DOP: Claus Frederiksen
Post Production: Cirkus