The campaign was nominated by the IAA in the category “Best local public service campaign”
Safe Days is a cross-media traffic safety campaign targeting young teens. At heart of the campaign is an event where participating schools are treated to a galore of activities. Cirkus was commissioned by Cosmographic to create a film to kickstart the event. We had to orchestrate seriousness/humor and appeal to cautious school boards + teens, on an extremely tight deadline.
Result: An upbeat mashup style mixing various visual methods, keeping it fresh to avoid the accusatory tone kids are often confronted with in similar campaigns
CREDITS
Agency: Cosmographic
Concept: Cirkus
3D Modeling, 2D Chars & Animation: Cirkus
Clay & paper models: Peter Dam (Cosmographic)
Photography, compositing & Editing: Cirkus
